Long-form articles, product description and SEO

We work regularly with Sous Chef, the UK’s leading online source for hard-to-find ingredients and cookware.

We have written copy, content and SEO material for the company's website, adhering to their informative yet playful tone of voice.

We have written longform articles as part of product campaigns, like these on olive oil, as well as writing copy for pamphlets and marketing leaflets. Victoria has also created a plethora of recipes for their Bureau of Taste.

We have written brand and product descriptions, from Olive Oil and Glogg Warmers, to Blue Sakura tableware and Gianduja Spread, and SEO category descriptions, including Vegan Gifts, Tea Sets and Easter Eggs and Chocolates. For excerpts, see below.

Examples of SEO category descriptions

Tea Sets

"Think of a tea set, and you may be transported to your granny’s bungalow and a chintzy bone-china tea pot set, or a child’s Peter Rabbit tea set, chipped after too many dollies’ tea parties.

More sophisticated, though, if less redolent of childhood, are Japanese tea sets; exquisite and symbolic representations of Japan's cultural heritage and appreciation for the art of tea."

Cookie cutters

"A cookie cutter is never just a cookie cutter. It is a gingerbread man iced by tiny sticky hands. It is the pfeffernüsse reindeer cookie hanging on the tree. It is the heart-shaped chocolate shortbread eaten between kisses on Valentine’s Day. A cookie cutter is the beginning of a treasured memory.

So, dust off those weighing scales and tie up those apron strings, it’s time to make some memories."

Easter Eggs

"Easter eggs serve as a symbol of new life and the resurrection, echoing the Christian significance of Easter, but you try telling that to a four-year-old who has chocolate all over his face and hands."

Kitchen Scissors

"An absolute essential, you deserve a pair of kitchen scissors up to the task. Whether for butchery, trimming, or even making quick work of slicing pizza, life is easier with a good pair of kitchen scissors.

Our Take-Apart scissors are the Transformers of kitchen gadgets, doubling up as a jar opener, nutcracker, and even a screwdriver! Suitable for both left handed and right handed use."

Examples of product descriptions

Glogg Warmer

"What could be more welcoming in winter than a warm cup of Glogg? And what could be less welcoming than a cold one?

If you’re mulling wine the Swedish way, with raisins, almonds, spices and brandy, then this Glogg warmer will keep it at the perfect temperature. Charming, hand-painted, and with a capacity of a generous 1.5l, all this glogg warmer needs for the perfect Nordic evening is filling up!"

Make-your-own bauble set

"This melt-and-make Christmas bauble set lets you bring your own creative flair to your tree. If you have fond memories of gluing and sticking cut-out stars at primary school, then this kit goes one better: these baubles are made to be eaten! A perfect way to keep the kids busy this festive season, this set contains chocolate and icing to let every member of your family bring their own style to the tree."

Galantino Green Large Olives

"Galantino large green olives are the ideal crowd-pleasing pantry staple. Perfect served alone as a simple aperitivo snack, or as a component of antipasto. These olives have a mild, fruity taste with a subtle sweetness. Large and juicy, they have an elongated shape. Use them to make olive-studded focaccia, in this chicken and chorizo stew, or alongside preserved lemons in a chicken or chickpea tagine. Don’t forget to save the brine to make Dirty Martinis!"

Gianduja Paste

"This two-layered gianduja spread, combining hazelnuts, chocolate and pistachio, brings a luxurious twist to the Italian classic. Over two hundred years ago, chocolate met hazelnuts in Turin, and the result: gianduja! Now the Tuscan experts in gianduja, La Molina, have put the cherry on the cake in the form of an added layer of irresistible pistachio paste. Spread it on toast, eat it from the jar, whisk it with buttercream to top a cake, or spread it on panettone for maximum indulgence."

Exact Copy